With passion for the business world,Reem started her Career in IBM as a Visual designer then moved to leadership becoming the UX team leader for 3 years. Now, she put her creativity, experience and passion for researching in the human behavior and User Experience working as a UX / UI consultant adding to her path the Neilson Norman Usability certiﬁcation as well as the IBM Design Thinking coach badge.
Assigned the IBM Design Thinking Chapter lead in Egypt throughout her career, she has designed several branding output from logos to identity on web and mobiles, Delivered many look and feel sessions showing the power of colors and how they work to create the right sensation, the right experience. Also, she worked on User experience research and interviews clients, wrote surveys and gathered data from main personas.
Reem holds a Bachelor’s degree in Computer Science from the American University in Cairo as well as a double minor in Art and Economics.